Expected Results: circa 1/2 million+ reach, 500+ qualified sales leads

In 2019, Stuttgart Airport wanted to further expand its reputation, after the success of our previous campaigns, as being the gateway to popular attractions in SouthWest Germany with an integrated marketing campaign built around the region’s Cannstatter Wasen festival.

Alongside other key campaign elements, we developed sponsored Instagram story ad competition to both drive reach and capture data. Branded content was created which carefully combined the client’s corporate identity with a youthful and fun sequence of designs to appeal to the campaign target 18-34 demographic.

The overall campaign reached in excess of 1.2 million people, with over half of this number having been reached directly via the sponsored Instagram story ad element alone. In addition, GDPR compliant data was also collated for over 500 qualified 'opt-in' potential customers for the purpose of future marketing opportunities.

Sponsored Instagram Story Ads

Functionality: Brand Awareness | Traffic Driving | Data Capture

Creative Approach: Branded Design

Campaign Budget: circa £5k (media spend included)

Instagram continues to be a major marketing channel for businesses and with 31.1 million active users in the UK, and 54% of those using it several times a day, it’s unsurprising that many take an interest in brands after seeing them on the platform.

Quick to match or mimic social trends as they pop-up elsewhere, Instagram’s users are kept engaged across all corners of its wide demographic. Stories, the platform’s first evolution from its initial grid format, came in the wake of Snapchat, and today, as other channels struggle to get users to engage with sponsored content, Instagram boasts that around 80% of their users are looking for inspiration from creative brand content. That’s where we come in.

In the latter half of 2022, Black Forest Tourism and their partners wanted to promote their region with a longer-term campaign.

We developed a sponsored Instagram story ad series around the trend towards a healthier lifestyle and highlighted the positive health possibilities of travel to their region. The campaign also featured digital and print media elements and incorporated a strategic partnership with a travel agent to directly generate bookings.

The campaign, which rolled out across two phases - summer and winter, reached over 8 million of the target demographic, with more than a quarter of that number being realised by the sponsored Instagram story ad series. In excess of 6,000 link clicks were achieved, this time with over half originating from the sponsored Instagram story ad series. Overall the campaign successfully increased booking enquiries by 15%.

In 2018, we delivered a successful integrated campaign for fly-baden which enabled the family demographic of UK travellers to sample a taste of the Baden region as a varied summer holiday destination.

The campaign centred around an experiential element and used sponsored Instagram stories to both publicise the event in advance and amplify reach whilst also encouraging users to follow the fly-baden social channels to help raise overall brand awareness. The campaign was also supported by both OOH and media elements.

Overall the campaign reached in excess of 750,000, with over 500,000 being via the sponsored Instagram story amplification.

Instagram is currently one of the surest ways for brands to meet a wide variety of demographics online and with our sponsored Instagram story ads you can engage audiences in interesting and relevant ways like never before.

Campaign budgets at every level can leverage sponsored Instagram story ads to great success – and with our market insight and creative user-experience and design, we can ensure that your brand content engages users in the most meaningful ways to meet the objectives that are important to you. If you’d like to learn more about how we can help you develop sponsored Instagram story ads that drive clear results get in touch with us at hello@collab-ed.com.

Read more of our Case Study examples in full here….

Our Instagram story
campaigns with collab-ed
use fun creative to drive serious results - a combination we continue to find extremely successful.

Laura Fauth -  Manager Aviation Development & Marketing Tourism, Stuttgart Airport